REPORT: MORE VALUE POSITIONS IN THE ORGANIC MARKET
With this report we wish to share our findings, conclusions, and food trends from our latest analysis of the Danish organic market, within the three value positions, we have chosen to name “Good, Better, Best”.
The organic market is seeing continued growth year after year, and there are more and more organic products on the retailers’ shelves. This makes it relevant to work with the establishment of organic products in more value positions within the same product group.
When work is targeted at establishing more value positions, this can contribute effectively to creating high involvement in the category and thus generating growth, because it becomes more interesting and relevant for consumers to be more deeply involved in the category.
We encourage you as a reader to take inspiration from all the best practice examples in the report and to incorporate the best elements from the report in your future product development and range strategy.
Please feel free to contact us, if you have any questions about the organic market in Denmark.