PLANT-BASED AND ORGANIC CHOICES IN SWEDEN AND POLAND
We all have a responsibility to advance the green transition. Whether simply acting as a consumer or as an international decision-maker in a major retail chain, we all have an obligation to move the green transition forward.
In this analysis, Organic Denmark and the Plant-based Knowledge Centre have focused on the green consumer segment in Poland and Sweden (flexitarians and vegetarians) and their food preferences. Common to this group of consumers is that they are particularly concerned about the 'climate', 'animal welfare' and the 'use of pesticides' – topics that are all foundational to the organic mindset.
Unfortunately, consumers are often faced with a choice between products that are either organic, or 100% plant-based. This analysis aims to highlight the importance of a combined organic and plant-based agenda.