Demand for organic plant-based foods among flexitarian, vegetarian and vegan consumers in Germany

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The purpose of this inspirational paper is to present the preferences of German flexitarian, vegetarian and vegan consumers in organic and organic plant-based foods (in the following, the term ‘green consumer segments’ is used when these three consumer groups are mentioned collectively).                


The inspirational paper will be used as a basis for a dialogue with buyers in Germany and to equip Danish organic plant-based producers for exports to the German market.