Market Insights
The organic market has faced a series of unprecedented challenges including the pandemic, energy supply issues, conflicts, raw material shortages, and inflation. These factors have impacted the economy and organic sales. Despite financial constraints, Danish consumers remain loyal to organic products, either buying fewer or opting for more affordable alternatives. The retail sector also shows optimism, continuing to prioritize organic products. The call is to not just chase discounts, but to embrace premium organic positioning. These challenges, while significant, are temporary ripples in the upward trajectory of sustainable food production. The report explores this landscape, highlighting shifts in consumer behavior and offering insights into the path ahead.